Corporate partnerships

Corporate partnerships n.sutherland@m… Tue, 06/01/2021 - 12:36


Companies we are currently working with include:


ING logo

ING Wholesale Bank are supporting Muscular Dystrophy UK through a combination of employee fundraising, company donations and volunteering.



Metro logo

The team at the Metro supports Muscular Dystrophy UK with staff fundraising, company matched giving and pro-bono advertising space in the Metro and Evening Standard newspapers.



Matalan logo

Matalan sells our trolley coin key rings and has collection tins in-store. And staff have taken part in fundraising events, including an indoor static bike ride riding the equivalent distance from Land’s End to John O’Groats.


St George logo

St George staff raise money through a mixture of office fundraising and challenge events. A fearless team of St George employees is planning to skydive as part of our Make Today Count campaign.


A team from Barclays Capital is supporting Muscular Dystrophy UK this year by cycling from one side of Holland to the other. Last year the team hiked to the summit of Mount Toubkal in Morocco, raising an incredible £27,000.

CeX is another company that has Muscular Dystrophy UK collection tins in all its shops. It also offers its customers the chance to donate a percentage of what they spend to Muscular Dystrophy UK.

Hogan Lovells works with our advocacy service to offer free support, advice and representation to people with muscle-wasting conditions to help them get what they are legally entitled to.


Contact us

Our dedicated and experienced team is here to support and work with you to tailor a partnership that will help meet your corporate social responsibility objectives. For more information about working in partnership with us, please contact the Corporate Fundraising team.


Cause-related marketing

Cause-related marketing n.sutherland@m… Tue, 06/01/2021 - 13:48

This is cause-related marketing, a mutually beneficial partnership where a company publicly supports a charity through the sale of specific products, at the same time boosting sales and developing positive brand awareness for both partners.

A previous cause-related marketing partnership with Proctor& Gamble (P&G) helped raise £300,000 for Muscular Dystrophy UK. P&G donated 5p to the Muscular Dystrophy UK for each of their products sold in Tesco stores throughout the UK for a period of a month.

This clear demonstration of your commitment to good causes, with its related PR and advertising, can help you to reach new audiences.

If you would like to become a cause-related marketing partner, please contact the Corporate Fundraising team for more information.

Charity of the year

Charity of the year n.sutherland@m… Tue, 06/01/2021 - 13:50

We have a dedicated and experienced Corporate Partnerships Team which is responsive to the needs of our corporate supporters. We will tailor-make a partnership with you to unite and excite your staff, help meet your business objectives and corporate social responsibility commitments, and increase your brand awareness.

We have worked with range of companies, from small start-ups to multinational corporations, and we understand that each of our partners likes to do things a little differently. Our team will support and engage with your staff, providing opportunities for volunteering and fundraising. The fundraising opportunities include:

  • sporting events
  • daredevil fundraising
  • team building activities
  • office fundraising
  • overseas adventures
  • executive events.

If you would like to become a Charity of the Year partner, please contact the Corporate Fundraising team for more information.

Project donation

Project donation n.sutherland@m… Tue, 06/01/2021 - 13:53

We have many projects that require funding – some are ongoing and others need funding to begin.
Your company can make one-off or recurrent donations to help fund or fully fund a project. Your donation could help us:

  • fund a research project to find effective treatments and cures for muscle-wasting conditions
  • fund a parliamentary campaign project to raise awareness and bring about change
  • contribute to an equipment grants project to provide specialist equipment to assist individuals and families.

You may also be able to benefit from certain tax benefits when you choose to support Muscular Dystrophy UK with a project donation. Monetary gifts made by your company should be paid gross and deductible from your total profit, affecting the amount of corporation tax payable.

If you would like to support Muscular Dystrophy UK with a project donation, please contact the Corporate Fundraising team for more information.

Sponsor an event

Sponsor an event n.sutherland@m… Tue, 06/01/2021 - 13:55

We have a wide range of sponsorship opportunities that will allow you to target key audiences and meet your marketing needs. Our sponsorship portfolio includes:
•    black tie gala events
•    high-profile fundraising events, including our Town and Gown 10k series
•    parliamentary receptions
•    supporter conferences
•    social work and healthcare conferences
•    research conferences
•    care and support publications
•    awareness projects.

If you would like to become a sponsorship partner, please contact the Corporate Fundraising team for more information.